Strategic SQUARESPACE web design for Lifestyle and wellness businesses

Strategic Web Design

Move past DIY-sites with a more strategic, conversaion-based approach

built with strategy

Start your project

It’s time to grow up (for your business anyway)

Get a structured, EASEFUL web Design process backed by conversion Strategy

Person wearing a dark green jacket holding a closed silver laptop.
Smartphone on a white desk displaying a website about Zen and beauty, with flowers and text visible on the screen.
Person wearing a dark green jacket, holding a closed silver laptop in their right hand.

Intentionally crafted to flow with ease…

Strategic web design Japan

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Strategic web design Japan 〰️

A tablet on a white table displaying a dark themed page titled 'OF ZEN & BEAUTY A P', featuring color palettes and images related to Zen and beauty. The table also has a potted plant with beige leaves, a silver speaker, and a silver cylindrical object nearby.
A laptop on a desk with a cup of coffee and a pen beside it, near a window with curtains.
Smartphone displaying a website with flowers, text, and color palettes on a white surface next to a closed laptop.

Transform your business with a Squarespace website that works for you. even while you sleep.

Supporting lifestyle and wellness businesses through strategic Squarespace websites that rank higher, convert better, and integrate systems and strategy into your business, giving you a more time to do what you love - your ikigai.

A dark, blurry photo of a rocky hillside with highlights from small, glowing lights, possibly candles or lanterns, and a foreground of bushy greenery.
A minimalist workspace with a laptop displaying a diagram and text, a smartphone, and a latte with latte art on a white table.
A woman with brown hair wearing an olive green jacket and black pants, holding a gray laptop, standing against a corrugated metal fence in Tokyo with some dry vines and leaves, casting a shadow to her right.
Close-up of white cherry blossom flowers with green buds.

be honest…

Is Your Website scaring away potential clients?

What is strategic web design?

and why does your wellness brand need it?

A common issue in the wellness industry is that business owners have a beautiful websites that don’t serve them. The aesthetics are there - but that’s about it.

You need a strategic approach.

Simply having a pretty website isn’t enough. If you want your business to grow, drive sales, or get booked out with dream clients, you need a website rooted in conversion strategy.

Traditional Japanese temple with a lantern hanging outside and cherry blossom trees around, during dusk.
Laptop, cup of coffee, blank notepad, and pencil on bed with white sheets.

The solution?

A designer who knows marketing and conversion theory. One that builds intentional, gorgeous websites that also streamline your workflows and drive sales.

Freeing up time for you to do things you love, instead of desperately searching for clients.

A dark image of a body of water with several fish visible beneath the surface.
WHETHER YOU'RE LOOKING TO GROW YOUR BUSINESS, STREAMLINE SYSTEMS, OR FINALLY HAVE AN ONLINE PRESENCE THAT REFLECTS THE BEAUTIFUL BRAND YOU'VE BUILT,

I can help you create a website that’s suited to your dream clients and supports your wellness business too.

A white bird flying above trees, with a cloudy sky in the background.

My signature process

I don’t just want your site to be beautiful, elegant and serene, I want the entire process to be that way, so YOU feel beautiful, elegant and serene.

BAMBOO GENTLY SWAYING IN THE WIND....
Number one on a dark green background with white decorative lines

Book your Consultation Call

Get a free 30 minute consultation call with me to figure out what you need and how I can help you. If we’re right for each other you can then book your design date.

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Gather your content

Write your copy (I can help with this), gather your photos, fill out the questionnaires I send you and get all your ducks in a row to hit the ground running when your design date comes around

Number 3 in white on a dark green background with minimal white circle outlines.

Website Build

Your website will be built by me in 3 weeks. Weeks 1 and 2 you can sit back and relax as I get to work making your (virtual) dreams a reality. Week 3 we collab to make any revisions and edits needed until it’s ready to launch which leads me on to…

Large white number 4 on a dark green background with white curved lines surrounding it.

Take a deep breath, let it out, lesson, and launch.

On launch day we’ll hop on a call together so I can teach you 1:1 how to use and manage your site moving forward. After that you can get the sake out as we set your gorgeous new website to live!

I'M IN!

Serving the wellness Small Business Community

I work with health, lifestyle and wellness businesses all around the world; from UK professionals to French creatives, Japan-based entrepreneurs to US boutiques.

Having been a customer, employee and freelancer in the wellness industry, I understand deeply what you and your clients need.

Whether you're in Europe, America or Asia (and beyond) every business gets the same strategic approach and personal attention.

Open blank notebook with a pencil on top, next to a silver MacBook laptop on a beige fabric surface.

Work with me

Book a FRee consultation call
SHIAWASE

- the feeling of lasting happiness

here’s what other Japan-based clients had to say about my design process

“Don’t let hesitation cost you more money!”

Since launching, my website has streamlined all my online bookings, created more brand awareness, built trust and increased sales.

Don’t let hesitation cost you more money. If you’re thinking about working with Folláine Design, in the long-run it will save you stress, time and money!

— ROWIE (SHIZEN COLLECTIVE)

PORTFOLIO

Proud to support brands in finding their ikigai.


I am lucky to work with businesses that are changing the lives of others for the better, through health, community, mindfulness and lifestyle.


Here are a few of my most recent projects in my growing list of published websites:

A potted plant with green leaves in a beige marble pot placed on a white surface, with two digital devices displaying websites or digital content in front of it.
SHIZEN COLLECTIVE
Tablet displaying 'Phoenix Transformation Gym' logo and the tagline 'Transforming people's lives' on a white table with wireless earbuds and a dried flower arrangement.
PHOENIX TRANSFORMATION
Laptop displaying an about page for Victoria Rendle, with a photo of her sitting on stairs, next to a white peony flower.
THE HEALTH HUB
VIEW FULL PORTFOLIO

Strategic Squarespace Website Design intentional Brands:

  • Retreats Facilitators

  • Yoga studios

  • Therapists

  • Beauty & spa services

  • Personal trainers

  • Freelancers

  • And more

  • Health & wellness

  • Service providers

  • Restaurants & cafes

  • Creative services

  • Fitness

  • Physiotherapists

  • Lifestyle brands

Cherry blossoms blooming on tree branches against a clear sky.
A laptop on a desk beside a bowl of yogurt with granola and fruit, a mug, and a glass of juice.
Blurred scene of trees with small lights in the background, reflected on a body of water, and dark foliage in the foreground.
Minimalist workspace with computer, coffee cup, camera, branch decor, and magazine on white desk.

A simpler, more easeful way of being

Laptop keyboard, notebook with pencil, and coffee cup on bed
A green ceramic mug on a bed with a pair of glasses and a laptop nearby.
Traditional Japanese lantern with text, ancient wooden pagoda, evening scene, silhouettes of trees, people ascending stairs.
Open notebook, closed notebook, pencils, and mug on black desk.
GET STARTED

CUSTOM Squarspace WEBSITE

intentionally design process, made to flow with ease

I don’t just build websites, I streamline systems and build strategy, allowing you to connect with your audience AND be more at peace, whether on or offline. With this strategic approach, you’ll have more than a site at the end of your project, you’ll have the space to get back to doing what you’re good at - your ikigai. Whether it’s managing your business or brewing that perfect matcha latte, you’ll feel confident that your website is working behind the scenes to actually serve you.

LEARN MORE

IS SQUARESPACE RIGHT FOR MY lifestyle Business?

SQUARESPACE IS THE RIGHT PLATFORM FOR YOU IF YOU:

✓ Are a service based business
✓ Want a website that is easy to update once we hand it over
✓ Value security
✓ Enjoy excellent customer support
✓ Want built in e-commerce
✓ Need user friendly SEO tools (hint: you do!)

WHO IT ISN’T RIGHT FOR: 

Large E-commerce businesses with lots of products, or brands with extremely complicated navigation needs. For everyone else, it’s the platform we would recommend above all others!

Still unsure?

Book a free consultation call to see if we’re the right fit. If we are, I’ll help you decide which package is best for you. After that there’s nothing stopping you from having the site of your dreams.

BOOK NOW
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